People of Generation Z are digital natives; they grew up in a world with internet, social media, smart phones, mp3 players, smart boards, and so much more.  Technology exists at their fingertips as an extension of themselves.  They are a generation with potential to do big things, but they are afflicted with obesity and lack of fitness.  They are at greater health risk than their parents because they live sedentary lifestyles.  Kinetric will encourage Generation Z to get fit by merging fitness and technology to provide a fun, appealing way to get fit.  Unlike other fitness clubs with intimidating, repetitive machinery, Kinetric will use less exercise equipment and more interactive equipment to make working out fun.  There is a use of blue, purple, and orange for a vibrant, energetic color combination as well as jagged lines.  The idea of jagged lines comes from atoms in a gaseous state that are always moving.  The angles in the space will also encourage people to move.